AKSH Optifibre Ltd. is the first company to launch icontrol brand in Delhi and Mumbai on to promote IPTV in Indiauin association with MTNL. Aksh has recently signed an agreement with BSNL also to provide IPTV services in 20 cities in North India , the states of Jammu & Kashmir, Punjab, Haryana, Rajasthan and UP (West) etc The company plans to add about 5 lakh subscribers for our IPTV services in Delhi and Mumbai in next 3 years. Aksh is investing close to $37 million in its services business on IPTV and VoIP platforms.
icontrol service provided by Aksh in association with MTNL is a IPTV based television connection that is to consumers to watch the TV programs they wish to view at their own convenient time. icontrol offers 120 channels, 200 movies on demand with rewind, fast forward and pause option. icontrol requires NO COMPUTER, NO INTERNET, NO BROADBAND, NO DVD PLAYER.
Speaking at the launch of icontrol, Dr Choudhari, MD, Aksh Optifibre said ” All icontrol subscribers can replay Live channels and view your favorite program time & again through Time shift TV. icontrol will let you do interactive gaming, messaging on television which are not available on cable and DTH. There is a misconception that for viewing IPTV, broadband and PC is necessary. You need not have any computers, special hardware or technical knowledge. icontrol will do to India, what PC did to US”
The I in icontrol stands for the Interactivity factor prevalent in IPTV. icontrol is revolutionary as all it needs is a TV, broadband is no longer required. IPTV in colloquial term stands for “Internet Protocol TV” simply means “Interactive Personalized TV”.
Aksh’s icontrol is designed so as to enable consumers to control the television, to convert the idiot box into a utility box and in establishing two-way communication for the consumer. This means you request for a program and you are delivered the same. The launch strategy for icontrol brand is to position “TV IS SERVANT”. icontrol promises it’s consumers, control over TV viewing. The IPTV/VOIP business is slated to grow in an exponential manner over the next few years. And it is estimated that in 3 years time, this division at Aksh alone can reach a turnover of around Rs 3500 crores.MTNL has 1.52 lakh broadband subscribers in Delhi and 1.83 lakh in Mumbai. MTNL will offer this service to its broadband subscribers using its existing broadband network. “Consumers have come to expect sterling services that are both innovative and affordable from MTNL,” said Shri RSP Sinha, chairman and managing director at MTNL. “We take the lead, yet again, in ushering in a true revolution in home entertainment with the country’s first IPTV service. IPTV provides an interactive viewing experience and allows for multitude of exciting revenue generating applications to be deployed. Our existing presence in more than four million homes in New Delhi and Mumbai through our broadband service will give MTNL a tremendous headstart in changing the way people watch television.”Aksh Optifiber aims to provide IPTV service to 450,000 subscribers in Mumbai and Delhi, for which it utilizes MTNL’s existing broadband network as the content delivery backbone and enable users to get services such as video on demand, broadband, TV channels, time-shifted TV, and video conferencing.
The service, which will utilize MTNL’s existing broadband network as the content delivery backbone, will consist of traditional broadcast television, video- and music-on-demand, videoconferencing capabilities and time-shifted TV, allowing users to access television content on any channel up to one week in the past.
This service is launched today. There is whole front page ad in HT delhi. They name this service icontrol (.: icontrol :.) and tagline is "TV is your servant".
The most important think is pricing. They are offereing a host of features with monthly subscription of Rs. 199/- only.
Below are pricing details :
Monthly subscription : Rs. 199/- (Rs. 50 for MTNL for and Rs. 149 to Aksh optifibre).
Settop box : free (against Rs. 999/- refundable deposit)
TV Channels Presently available are: 122 Click here for details
Other main features :
Aksh’s icontrol brand gives subscribers full right to entertainment starting from viewing 100 channels: SONY, STAR, Neo, Ten Sports and a host of others.
Video on demand: More than 200 movies with REWIND, FAST FORWARD and PAUSE option. You don’t need a DVD Player or DVDs.
Time Shift TV: which allows you to watch your favorite programs as and when you want. i.e. a subscriber can re-view past 7 days telecast program again , Karaoke (Music)
A-Tube : Video Classified pages offering you solutions to your day to day requirements from Lifestyle, Travel, Restaurants, schools, parlours, to even plumber. A-Tube and A-Shop allows subscribers to watch even video matrimonial, resumes and advertisements. It also allows them to shop from movie tickets to flowers.
Replay Live TV Channels.: Watch cricket again. And again. And again
For booking you need to call at 1500, 26990000, 22221500, 26991500 in Delhi
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